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Babyshop Stores
Babyshop is a children's retail store and the first company under Landmark Group. The company serves 14 countries with over 200 stores, and has over 4.8 million customers.〔 The store focuses on children's products for ages 0 to 16 and sells major brands including Barbie, Disney, Philips AVENT, Fischer-Price, and Ferrari.〔〔
==History==
In 1973, Babyshop was founded by Mukesh Jagtiani in Bahrain.〔〔 In 1990, Babyshop expanded to the UAE with its first store in Sharjah. In 2005, the company increased its focus on child safety and began raising awareness.〔(【引用サイトリンク】 title=Babyshop Marks 10 Years of UAE-wide 'Child Safety First' Initiative )〕 In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the “Child Safety First” campaign of 2011. The three month campaign focused on raising awareness of child safety during daily travel. In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.〔〔
Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more that 40 articles.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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